Marketing Automation
AI Marketing Operations Platform
Campaign operations where AI proposes and humans approve spend and copy.
01The situation
In 60 seconds
Business problem
Marketing teams need speed without uncontrolled spend or off-brand claims. Unreviewed generative content creates brand and compliance risk.
Unacceptable failure
Money spent or copy published without a person approving it.
Design move
AI drafts structured campaign proposals. Humans approve before any publish or spend, and lifecycle workflows track expiry and verification.
What it shows
Every live campaign has a named approver.
The problem
Generative tools make drafting fast. Without a gate, they also make it fast to publish something off-brand or spend money nobody approved.
Who feels it
- Marketing and campaign teams
- Brand and compliance reviewers
What’s at stake
- Uncontrolled spend.
- Off-brand or non-compliant claims.
Constraints
- No publish or spend without human approval.
- Structured outputs, not free-form blasts.
- Templates and brand constraints shape every proposal.
Failures this system must never produce
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F1
Spend without approval
No budget moves until a person approves it.
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F2
Unreviewed copy going live
No content publishes without review.
02The approach
What was built & where AI assists
Each failure gets one mechanism, and each mechanism has proof further down this page.
Workflow states block spend until a person approves.
None. The gate is a workflow state.
The proposal agent outputs structured plans bound by templates and brand constraints. Reviewers approve before publish, and lifecycle checks track expiry.
Drafts the proposal. It can’t publish.
Where the model works, and where it doesn’t
Model-assisted
- Content proposal agentStructured campaign copy and plans within templates and brand constraints.
Rule-bound or human
- Approval gateWorkflow states; nothing moves without a person.
- Lifecycle workflowPublish, expiry and verification checks.
- ApproverSigns off on spend and copy.
AI touchpoints and who decides
AI proposes. A person approves every publish and every dollar.
Click any card for its contract: inputs, outputs, decision authority, and guardrails.
Drafting
Structured proposals only.
Authority
A person approves before publish or spend.
Delivery
Publish, expiry and verification.
Guardrails & trust
- No publish/spend without human approval.
- Structured outputs over free-form blasts.
03See it work
See it run
A 30-second walkthrough from brief to approved campaign, and a live demo with a sample brand.
Live demo · cloud
Coming soonTake one campaign from brief to approval
- Write a campaign brief
- Get a structured proposal
- Approve it or send it back
- See expiry tracking on the live campaign
-
0:00–0:06
Brief
A marketer sets goals and constraints.
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0:06–0:14
Propose
The agent returns a structured plan and copy.
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0:14–0:22
Approve
A reviewer edits and approves spend and copy.
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0:22–0:30
Track
Lifecycle checks publish it and watch the expiry.
Interactive architecture
Walk a real request through agents, services, stores, and human gates. Click any node for its contract.
04The result
What changes for the marketing team
Faster drafting with clear accountability
Structured proposals instead of blank pages.
No spend without a named approver
The gate is a workflow state, not a promise (F1).
How I check it behaves
Each check has a definition and a target. Results appear only from real runs, with the set size and date.
05Looking back
Architecture decisions
-
Approval-centric operations over autonomous campaign agents F1
Marketing automation without a human gate is a brand risk.
Cost acceptedSlower than fully automated campaigns.
Known limits and next step
This is a foundation for structured proposals and approvals. Which capabilities are live depends on the deployment.
Next step
- Label each capability Built, In progress or Designed.
- Record a walkthrough of one approved campaign.